Last summer I attended Chipotle’s Cultivate festival in Lincoln Park. I happened to stumble upon it as I was making my way home but it looked inviting so I went in — free of charge no less. There were pockets of activities happening – from Top Chef cooking secrets to kids arts ‘n craft tables to food tents. All of it in an effort to promote Chipotle’s sustainable farming methods and treatment of animals.
Fast forward to yesterday when this commercial aired nationally during the 54th Grammy’s (apparently this video was released last year but this was it’s first national debut). Similar in strategy, this 2 minute animation further reinforces Chipotle’s humane approach to fast food. A touching and well crafted video, vocally accompanied by Willie Nelson covering Cold Play.